Working Paper #2007-005
How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology
In this paper I review the evidence from marketing and psychology
literature about the purchase behavior of consumers. I concentrate on
the characteristics of the choice process, choice of the external
information source and nature of the information obtained from these
sources. The impact of important systematic differences among consumers
and products on choice behavior is also discussed.
UNU-MERIT Working Papers
ISSN 1871-9872
Cite this as
APA 7th ed.Babutsidze, Z. (2007). How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology (UNU-MERIT Working Paper No. 2007-005). UNU-MERIT. https://unu-merit.nl/publications/working-papers/abstract/?id=2796