CSR and market changing product innovations: Indian case studies

Working Paper #2010-026

CSR and market changing product innovations: Indian case studies

Shyama V. Ramani & Vivekananda Mukherjee #2010-026 PDF

Do firms need to sacrifice profit while innovating in order to further
social objectives, as corporate social responsibility (CSR) would seem
to suggest? To answer this question, the paper compiles a classification
of innovations according to market impact and CSR potential. Then it
details case studies of two market changing (MC) innovations in India:
genetically modified cotton of Monsanto and a drugs cocktail for
HIV/AIDS of Cipla. It demonstrates that the CSR potential of an MC
innovation can directly serve to increase profits and augment bargaining
power in conflicts if it is supported by a robust business model.

Keywords: CSR

Monsanto

CIPLA

Innovation
JEL codes: M14

O32

UNU-MERIT

Working

Papers

ISSN

1871-9872

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APA 7th ed.

Ramani, S. V., & Mukherjee, V. (2010). CSR and market changing product innovations: Indian case studies (UNU-MERIT Working Paper No. 2010-026). UNU-MERIT. https://unu-merit.nl/publications/working-papers/abstract/?id=3930

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